Social media interactive advertising and purchase intention of the UAE customers: an empirical analysis
The advent of social media technologies, specifically the phenomenal growth of online and interactive advertising, has assisted various organizations in responding to and communicating with respective consumers at sustainable expenditures through various online channels, including social media, with...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | http://journalarticle.ukm.my/22888/1/SML%206.pdf http://journalarticle.ukm.my/22888/ https://www.ukm.my/jsm/english_journals/vol52num8_2023/contentsVol52num8_2023.html |
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