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Revisiting SMEs’ business strategy : shifting outsourcing to crowdsourcing practices to enhance SMEs’ performance

The emergence of digital technology platforms such as crowdsourcing platform allows SMEs to establish an unmediated connection between suppliers and the customers; hence, enabling a close engagement with other stakeholders. Crowdsourcing practice offers the SMEs an unprecedented opportunity to enhan...

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Main Authors: Mohd Fitri Mansor,, Noor Hidayah Abu,, Hasliza Abdul Halim,, Noor Hazlina Ahmad,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:http://journalarticle.ukm.my/21080/1/55345-200264-2-PB.pdf
http://journalarticle.ukm.my/21080/
https://ejournal.ukm.my/pengurusan/issue/view/1569
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record_format eprints
spelling my-ukm.journal.210802023-02-09T05:52:23Z http://journalarticle.ukm.my/21080/ Revisiting SMEs’ business strategy : shifting outsourcing to crowdsourcing practices to enhance SMEs’ performance Mohd Fitri Mansor, Noor Hidayah Abu, Hasliza Abdul Halim, Noor Hazlina Ahmad, The emergence of digital technology platforms such as crowdsourcing platform allows SMEs to establish an unmediated connection between suppliers and the customers; hence, enabling a close engagement with other stakeholders. Crowdsourcing practice offers the SMEs an unprecedented opportunity to enhance their business performance via the utilization of a large pool of crowds’ wisdom. Based on the above business strategy, it is very crucial to revisit SMEs’ business strategy; i.e., by shifting traditional method of conducting business (outsourcing) to new business phenomenon i.e. crowdsourcing practices. Specifically, this paper attempts to explore the roles of crowdsourcing practices, innovative owner-managers, and the relationship quality in enhancing SMEs’ business performance. The analysis technique used in this study using PLS-SEM. The study’s findings revealed that innovative owner-manager and relationship quality of commitment can be explained further via leveraging on crowdsourcing practices to improve business performance. This study may enrich the crowdsourcing knowledge among SMEs to revisit their existing business strategies; and to implement and better manage crowdsourcing practices in their organizations, particularly in sustaining their businesses post COVID-19. Penerbit Universiti Kebangsaan Malaysia 2022 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/21080/1/55345-200264-2-PB.pdf Mohd Fitri Mansor, and Noor Hidayah Abu, and Hasliza Abdul Halim, and Noor Hazlina Ahmad, (2022) Revisiting SMEs’ business strategy : shifting outsourcing to crowdsourcing practices to enhance SMEs’ performance. Jurnal Pengurusan, 66 . pp. 81-93. ISSN 0127-2713 https://ejournal.ukm.my/pengurusan/issue/view/1569
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The emergence of digital technology platforms such as crowdsourcing platform allows SMEs to establish an unmediated connection between suppliers and the customers; hence, enabling a close engagement with other stakeholders. Crowdsourcing practice offers the SMEs an unprecedented opportunity to enhance their business performance via the utilization of a large pool of crowds’ wisdom. Based on the above business strategy, it is very crucial to revisit SMEs’ business strategy; i.e., by shifting traditional method of conducting business (outsourcing) to new business phenomenon i.e. crowdsourcing practices. Specifically, this paper attempts to explore the roles of crowdsourcing practices, innovative owner-managers, and the relationship quality in enhancing SMEs’ business performance. The analysis technique used in this study using PLS-SEM. The study’s findings revealed that innovative owner-manager and relationship quality of commitment can be explained further via leveraging on crowdsourcing practices to improve business performance. This study may enrich the crowdsourcing knowledge among SMEs to revisit their existing business strategies; and to implement and better manage crowdsourcing practices in their organizations, particularly in sustaining their businesses post COVID-19.
format Article
author Mohd Fitri Mansor,
Noor Hidayah Abu,
Hasliza Abdul Halim,
Noor Hazlina Ahmad,
spellingShingle Mohd Fitri Mansor,
Noor Hidayah Abu,
Hasliza Abdul Halim,
Noor Hazlina Ahmad,
Revisiting SMEs’ business strategy : shifting outsourcing to crowdsourcing practices to enhance SMEs’ performance
author_facet Mohd Fitri Mansor,
Noor Hidayah Abu,
Hasliza Abdul Halim,
Noor Hazlina Ahmad,
author_sort Mohd Fitri Mansor,
title Revisiting SMEs’ business strategy : shifting outsourcing to crowdsourcing practices to enhance SMEs’ performance
title_short Revisiting SMEs’ business strategy : shifting outsourcing to crowdsourcing practices to enhance SMEs’ performance
title_full Revisiting SMEs’ business strategy : shifting outsourcing to crowdsourcing practices to enhance SMEs’ performance
title_fullStr Revisiting SMEs’ business strategy : shifting outsourcing to crowdsourcing practices to enhance SMEs’ performance
title_full_unstemmed Revisiting SMEs’ business strategy : shifting outsourcing to crowdsourcing practices to enhance SMEs’ performance
title_sort revisiting smes’ business strategy : shifting outsourcing to crowdsourcing practices to enhance smes’ performance
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2022
url http://journalarticle.ukm.my/21080/1/55345-200264-2-PB.pdf
http://journalarticle.ukm.my/21080/
https://ejournal.ukm.my/pengurusan/issue/view/1569
_version_ 1758579331027697664
score 13.211869

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