Determinants of customer satisfaction in takaful (Islamic Insurance) services in Malaysia
This study investigates the pertinent components of satisfaction variables that could help the Takaful Insurance to identify and prioritise ways to gain customers. The study employed a quantitative research approach by conducting surveys through questionnaires to respondents from two universitie...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/20493/1/30085-102242-1-PB.pdf http://journalarticle.ukm.my/20493/ https://ejournal.ukm.my/pengurusan/issue/view/1154 |
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