Determinants of customer satisfaction in takaful (Islamic Insurance) services in Malaysia
This study investigates the pertinent components of satisfaction variables that could help the Takaful Insurance to identify and prioritise ways to gain customers. The study employed a quantitative research approach by conducting surveys through questionnaires to respondents from two universitie...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/20493/1/30085-102242-1-PB.pdf http://journalarticle.ukm.my/20493/ https://ejournal.ukm.my/pengurusan/issue/view/1154 |
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| Summary: | This study investigates the pertinent components of satisfaction variables that could help the Takaful Insurance to
identify and prioritise ways to gain customers. The study employed a quantitative research approach by conducting
surveys through questionnaires to respondents from two universities in Malaysia. The findings from the research proved
that service quality and the role of agents are significant towards the determinants of customer satisfaction in Takaful
insurance services. However, the performances of the takaful operators are found to be insignificant to the service quality.
In conclusion, takaful operators need to improve and strengthen their service quality and the role of their agents as well.
As for the performance of these takaful operators, customers do not rely much on it, and takaful operators should not
concentrate much on this factor while offering their services. |
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