Validating the social content management framework : a Delphi study
Today, organisations are resorting to social networks to engage with customers. These social media interactions result in social content, which, if well-managed, can lead to innovative improvements in the value offerings of the organisations. Thus, a proper social content management framework ne...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/20399/1/28137-102248-1-PB.pdf http://journalarticle.ukm.my/20399/ https://ejournal.ukm.my/pengurusan/issue/view/1131 |
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