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Validating the social content management framework : a Delphi study

Today, organisations are resorting to social networks to engage with customers. These social media interactions result in social content, which, if well-managed, can lead to innovative improvements in the value offerings of the organisations. Thus, a proper social content management framework ne...

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Main Authors: Wan Azlin Zurita Wan Ahmad,, Muriati Mukhtar,, Yazrina Yahya,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:http://journalarticle.ukm.my/20399/1/28137-102248-1-PB.pdf
http://journalarticle.ukm.my/20399/
https://ejournal.ukm.my/pengurusan/issue/view/1131
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spelling my-ukm.journal.203992022-11-07T02:28:59Z http://journalarticle.ukm.my/20399/ Validating the social content management framework : a Delphi study Wan Azlin Zurita Wan Ahmad, Muriati Mukhtar, Yazrina Yahya, Today, organisations are resorting to social networks to engage with customers. These social media interactions result in social content, which, if well-managed, can lead to innovative improvements in the value offerings of the organisations. Thus, a proper social content management framework needs to be in place. However, there is a limited study in the concepts of social content and social content management. Based on literature review, this article articulates the components of the social content management framework and its building blocks based on the service science approach. The Delphi technique is used to validate the framework, which involved obtaining consensus among the experts by using a set of questionnaire. There are three components that are being validated, namely, factors that affect social content management, the definitions of social content and social content management, and the framework as a whole. It is hoped that the framework will be useful for researchers and practitioners in the field of social content management. Penerbit Universiti Kebangsaan Malaysia 2018 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/20399/1/28137-102248-1-PB.pdf Wan Azlin Zurita Wan Ahmad, and Muriati Mukhtar, and Yazrina Yahya, (2018) Validating the social content management framework : a Delphi study. Jurnal Pengurusan, 53 . pp. 49-60. ISSN 0127-2713 https://ejournal.ukm.my/pengurusan/issue/view/1131
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Today, organisations are resorting to social networks to engage with customers. These social media interactions result in social content, which, if well-managed, can lead to innovative improvements in the value offerings of the organisations. Thus, a proper social content management framework needs to be in place. However, there is a limited study in the concepts of social content and social content management. Based on literature review, this article articulates the components of the social content management framework and its building blocks based on the service science approach. The Delphi technique is used to validate the framework, which involved obtaining consensus among the experts by using a set of questionnaire. There are three components that are being validated, namely, factors that affect social content management, the definitions of social content and social content management, and the framework as a whole. It is hoped that the framework will be useful for researchers and practitioners in the field of social content management.
format Article
author Wan Azlin Zurita Wan Ahmad,
Muriati Mukhtar,
Yazrina Yahya,
spellingShingle Wan Azlin Zurita Wan Ahmad,
Muriati Mukhtar,
Yazrina Yahya,
Validating the social content management framework : a Delphi study
author_facet Wan Azlin Zurita Wan Ahmad,
Muriati Mukhtar,
Yazrina Yahya,
author_sort Wan Azlin Zurita Wan Ahmad,
title Validating the social content management framework : a Delphi study
title_short Validating the social content management framework : a Delphi study
title_full Validating the social content management framework : a Delphi study
title_fullStr Validating the social content management framework : a Delphi study
title_full_unstemmed Validating the social content management framework : a Delphi study
title_sort validating the social content management framework : a delphi study
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2018
url http://journalarticle.ukm.my/20399/1/28137-102248-1-PB.pdf
http://journalarticle.ukm.my/20399/
https://ejournal.ukm.my/pengurusan/issue/view/1131
_version_ 1751537456698621952
score 13.211869

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