A new imperative of relationship between individual creativity and organisational innovation : a systematic review
Innovation is imperative for competitiveness and works as a critical breakthrough determinant for organisations’ sustainable performance, while creativity functions as a catalyst for innovation processes or activities. One of the reasons for inadequate innovation is the lack of attention to creativi...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2022
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Online Access: | http://journalarticle.ukm.my/20011/1/Paper_4_NUR_RIZA.pdf http://journalarticle.ukm.my/20011/ https://www.ukm.my/jqma/current/ |
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