Academic visual identity of higher education institutions : a multimodal communication through pictorial representations
Empirical studies on branding of higher education institutions have increasingly explored the notion of identity in the modern university context. The positive effects of brand communication, especially offline communication, may be well investigated, whereas few studies have analyzed how online...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/19930/1/54997-184487-1-PB.pdf http://journalarticle.ukm.my/19930/ https://ejournal.ukm.my/gema/issue/view/1518 |
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