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Consumer attitude, satisfaction, food safety awareness, and purchase intention of food ordered through online food delivery using mobile application in Penang Island, Malaysia

People can order meals and deliver them to their homes, offices, or other locations using the internet. A meal delivery app allows users to order food online and deliver it to their homes or office. It may become an issue in Penang as more people use meal delivery apps rather than stores or premis...

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Main Authors: Siti Nur Zulaikha Shafiee,, Mohamad Rahijan Abdul Wahab,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:http://journalarticle.ukm.my/18827/1/165-175%2B%2B%2BMohamad%2BRahijan%2BAbdul%2BWahab.pdf
http://journalarticle.ukm.my/18827/
https://jms.mabjournal.com/index.php/mab/issue/view/36
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spelling my-ukm.journal.188272022-06-24T01:03:38Z http://journalarticle.ukm.my/18827/ Consumer attitude, satisfaction, food safety awareness, and purchase intention of food ordered through online food delivery using mobile application in Penang Island, Malaysia Siti Nur Zulaikha Shafiee, Mohamad Rahijan Abdul Wahab, People can order meals and deliver them to their homes, offices, or other locations using the internet. A meal delivery app allows users to order food online and deliver it to their homes or office. It may become an issue in Penang as more people use meal delivery apps rather than stores or premises. As a result, this study aimed to provide restaurant owners with new ideas or methods to increase their offline and online clientele while raising consumer awareness of food safety. The study’s main objectives are customers’ satisfaction, food safety awareness, and the intent to purchase food using meal delivery apps on Penang Island. This study took place on Penang Island. A survey of 160 people yielded the data. The data was analyzed using SPSS 20. The r-value of 0.708 between consumer happiness and food safety awareness shows a significant positive relationship. However, monthly income and customer purchase intent differ significantly (p=0.005). There is also a significant difference between age group and purchase intention (p=0.001) and marital status (p=0.023). Finally, there is a significant difference between occupation and consumer attitudes (p=0.025) and consumer awareness of food safety (p=0.032). Penerbit Universiti Kebangsaan Malaysia 2021 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/18827/1/165-175%2B%2B%2BMohamad%2BRahijan%2BAbdul%2BWahab.pdf Siti Nur Zulaikha Shafiee, and Mohamad Rahijan Abdul Wahab, (2021) Consumer attitude, satisfaction, food safety awareness, and purchase intention of food ordered through online food delivery using mobile application in Penang Island, Malaysia. Malaysian Applied Biology, 50 (2). pp. 165-175. ISSN 0126-8643 https://jms.mabjournal.com/index.php/mab/issue/view/36
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description People can order meals and deliver them to their homes, offices, or other locations using the internet. A meal delivery app allows users to order food online and deliver it to their homes or office. It may become an issue in Penang as more people use meal delivery apps rather than stores or premises. As a result, this study aimed to provide restaurant owners with new ideas or methods to increase their offline and online clientele while raising consumer awareness of food safety. The study’s main objectives are customers’ satisfaction, food safety awareness, and the intent to purchase food using meal delivery apps on Penang Island. This study took place on Penang Island. A survey of 160 people yielded the data. The data was analyzed using SPSS 20. The r-value of 0.708 between consumer happiness and food safety awareness shows a significant positive relationship. However, monthly income and customer purchase intent differ significantly (p=0.005). There is also a significant difference between age group and purchase intention (p=0.001) and marital status (p=0.023). Finally, there is a significant difference between occupation and consumer attitudes (p=0.025) and consumer awareness of food safety (p=0.032).
format Article
author Siti Nur Zulaikha Shafiee,
Mohamad Rahijan Abdul Wahab,
spellingShingle Siti Nur Zulaikha Shafiee,
Mohamad Rahijan Abdul Wahab,
Consumer attitude, satisfaction, food safety awareness, and purchase intention of food ordered through online food delivery using mobile application in Penang Island, Malaysia
author_facet Siti Nur Zulaikha Shafiee,
Mohamad Rahijan Abdul Wahab,
author_sort Siti Nur Zulaikha Shafiee,
title Consumer attitude, satisfaction, food safety awareness, and purchase intention of food ordered through online food delivery using mobile application in Penang Island, Malaysia
title_short Consumer attitude, satisfaction, food safety awareness, and purchase intention of food ordered through online food delivery using mobile application in Penang Island, Malaysia
title_full Consumer attitude, satisfaction, food safety awareness, and purchase intention of food ordered through online food delivery using mobile application in Penang Island, Malaysia
title_fullStr Consumer attitude, satisfaction, food safety awareness, and purchase intention of food ordered through online food delivery using mobile application in Penang Island, Malaysia
title_full_unstemmed Consumer attitude, satisfaction, food safety awareness, and purchase intention of food ordered through online food delivery using mobile application in Penang Island, Malaysia
title_sort consumer attitude, satisfaction, food safety awareness, and purchase intention of food ordered through online food delivery using mobile application in penang island, malaysia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2021
url http://journalarticle.ukm.my/18827/1/165-175%2B%2B%2BMohamad%2BRahijan%2BAbdul%2BWahab.pdf
http://journalarticle.ukm.my/18827/
https://jms.mabjournal.com/index.php/mab/issue/view/36
_version_ 1736834971252817920
score 13.211869

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