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Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia

Halal cosmetics sector is fast expanding in lieu of the growing affluent 1.8 billion Muslim population globally. Unlike attention given to research on consumer purchase behaviour of halal food, consumer purchase behaviour of halal cosmetics is limited. To date, out of forty-five research papers on...

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Main Author: Adlin Masood,
Format: Article
Language:English
Published: Pusat Pengurusan & Pembangunan Mahasiswa, Universiti Kebangsaan Malaysia 2021
Online Access:http://journalarticle.ukm.my/17853/1/Artikel-14_Adlin-Masood_USIM.pdf
http://journalarticle.ukm.my/17853/
http://www.ukm.my/personalia/publication-category/volume-24-number-1-june-2021/
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spelling my-ukm.journal.178532022-01-08T11:17:03Z http://journalarticle.ukm.my/17853/ Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia Adlin Masood, Halal cosmetics sector is fast expanding in lieu of the growing affluent 1.8 billion Muslim population globally. Unlike attention given to research on consumer purchase behaviour of halal food, consumer purchase behaviour of halal cosmetics is limited. To date, out of forty-five research papers on halal cosmetics, only four research papers have been conducted to deliberate on halal cosmetics consumer purchase behaviour. To discover the current state of knowledge and practice on halal consumer behaviour, a review of published literature in hightiered bibliographic data base was conducted. This was followed by affirmation from a personalised online survey on Malaysian consumers. Consequently, the study identified prevailing factors affecting halal cosmetics consumer purchase behaviour of working adults and students in Malaysia and unearthed peculiarities in their purchase behaviour. In tandem the study also noted the knowledge gaps for future research. Results from the study will assist halal cosmetics companies to design marketing programs that can maintain and grow their customer base both domestically and internationally. Recommendations was also made on how to create strategic marketing programs leveraging on IR4.0 technology. Pusat Pengurusan & Pembangunan Mahasiswa, Universiti Kebangsaan Malaysia 2021 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/17853/1/Artikel-14_Adlin-Masood_USIM.pdf Adlin Masood, (2021) Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia. Jurnal Personalia Pelajar, 24 (1). pp. 113-127. ISSN 0128-2735 http://www.ukm.my/personalia/publication-category/volume-24-number-1-june-2021/
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Halal cosmetics sector is fast expanding in lieu of the growing affluent 1.8 billion Muslim population globally. Unlike attention given to research on consumer purchase behaviour of halal food, consumer purchase behaviour of halal cosmetics is limited. To date, out of forty-five research papers on halal cosmetics, only four research papers have been conducted to deliberate on halal cosmetics consumer purchase behaviour. To discover the current state of knowledge and practice on halal consumer behaviour, a review of published literature in hightiered bibliographic data base was conducted. This was followed by affirmation from a personalised online survey on Malaysian consumers. Consequently, the study identified prevailing factors affecting halal cosmetics consumer purchase behaviour of working adults and students in Malaysia and unearthed peculiarities in their purchase behaviour. In tandem the study also noted the knowledge gaps for future research. Results from the study will assist halal cosmetics companies to design marketing programs that can maintain and grow their customer base both domestically and internationally. Recommendations was also made on how to create strategic marketing programs leveraging on IR4.0 technology.
format Article
author Adlin Masood,
spellingShingle Adlin Masood,
Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia
author_facet Adlin Masood,
author_sort Adlin Masood,
title Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia
title_short Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia
title_full Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia
title_fullStr Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia
title_full_unstemmed Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia
title_sort factors influencing halal cosmetics purchase behaviour of working adults and university students in malaysia
publisher Pusat Pengurusan & Pembangunan Mahasiswa, Universiti Kebangsaan Malaysia
publishDate 2021
url http://journalarticle.ukm.my/17853/1/Artikel-14_Adlin-Masood_USIM.pdf
http://journalarticle.ukm.my/17853/
http://www.ukm.my/personalia/publication-category/volume-24-number-1-june-2021/
_version_ 1724074616831344640
score 13.211869

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