Intention to donate money via social network site : perspective from a developing country
Charity fundraising is challenging, yet the social network site (SNS) has changed the way to drive money donations. The largest SNS user group in Malaysia is comprised of university students. However, they are the least contributed group in making donations. This study examines the factors influ...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/17469/1/41133-159775-2-PB.pdf http://journalarticle.ukm.my/17469/ https://ejournal.ukm.my/pengurusan/issue/view/1409 |
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