Intention to donate money via social network site : perspective from a developing country

Charity fundraising is challenging, yet the social network site (SNS) has changed the way to drive money donations. The largest SNS user group in Malaysia is comprised of university students. However, they are the least contributed group in making donations. This study examines the factors influ...

詳細記述

保存先:
書誌詳細
主要な著者: Tze, Kiat Lui, Mohd Haniff Zainuldin,
フォーマット: 論文
言語:English
出版事項: Penerbit Universiti Kebangsaan Malaysia 2021
オンライン・アクセス:http://journalarticle.ukm.my/17469/1/41133-159775-2-PB.pdf
http://journalarticle.ukm.my/17469/
https://ejournal.ukm.my/pengurusan/issue/view/1409
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