Business strategies and competitive advantage factors in the electronics industry in Malaysia
This paper examines the relationship between business (generic) strategies and the competitive advantage factors of firms in the electronics industry. The paper also investigates the extent of influence of generic strategies on the competitive advantage factors. A structured questionnaire was develo...
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| 主要作者: | |
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| 格式: | Article |
| 語言: | English |
| 出版: |
Penerbit Universiti Kebangsaan Malaysia
2000
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| 在線閱讀: | http://journalarticle.ukm.my/1740/1/1462-2743-1-SM.pdf http://journalarticle.ukm.my/1740/ http://www.ukm.my/penerbit/jurus.htm |
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