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The influence of cross-generation attitude on halal food products

The term ‘halal’ has been used as a tool by most food industries to attain competitive advantage. Nevertheless, the increase in demand for halal food products may be stunted due to the lack of awareness from the consumers, especially the younger generation. Young consumers may take halal issues li...

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Main Authors: Zuraini M.I,, Muhammad Afiq M.,, Nurzulain Z.,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:http://journalarticle.ukm.my/14664/1/48_02_06.pdf
http://journalarticle.ukm.my/14664/
http://www.mabjournal.com/index.php?option=com_content&view=article&id=921&catid=59:current-view&Itemid=56
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spelling my-ukm.journal.146642020-05-21T13:41:09Z http://journalarticle.ukm.my/14664/ The influence of cross-generation attitude on halal food products Zuraini M.I, Muhammad Afiq M., Nurzulain Z., The term ‘halal’ has been used as a tool by most food industries to attain competitive advantage. Nevertheless, the increase in demand for halal food products may be stunted due to the lack of awareness from the consumers, especially the younger generation. Young consumers may take halal issues lightly. Therefore, this study was conducted to identify the influence of cross-generation (namely Generation X, Y and Z) attitude on halal food products. Data were collected from 410 respondents in Shah Alam, Selangor, Malaysia through an online survey. The data were analysed using SPSS for descriptive statistics and one-way ANOVA. The results indicated variances in cross-generation attitude towards halal food products. The study outcomes are beneficial for manufacturers in producing halal food products based on their intended group of consumers. Further study should look into determining the factors that may influence cross-generation attitudes on halal food products. Penerbit Universiti Kebangsaan Malaysia 2019-05 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/14664/1/48_02_06.pdf Zuraini M.I, and Muhammad Afiq M., and Nurzulain Z., (2019) The influence of cross-generation attitude on halal food products. Malaysian Applied Biology, 48 (2). pp. 41-46. ISSN 0126-8643 http://www.mabjournal.com/index.php?option=com_content&view=article&id=921&catid=59:current-view&Itemid=56
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The term ‘halal’ has been used as a tool by most food industries to attain competitive advantage. Nevertheless, the increase in demand for halal food products may be stunted due to the lack of awareness from the consumers, especially the younger generation. Young consumers may take halal issues lightly. Therefore, this study was conducted to identify the influence of cross-generation (namely Generation X, Y and Z) attitude on halal food products. Data were collected from 410 respondents in Shah Alam, Selangor, Malaysia through an online survey. The data were analysed using SPSS for descriptive statistics and one-way ANOVA. The results indicated variances in cross-generation attitude towards halal food products. The study outcomes are beneficial for manufacturers in producing halal food products based on their intended group of consumers. Further study should look into determining the factors that may influence cross-generation attitudes on halal food products.
format Article
author Zuraini M.I,
Muhammad Afiq M.,
Nurzulain Z.,
spellingShingle Zuraini M.I,
Muhammad Afiq M.,
Nurzulain Z.,
The influence of cross-generation attitude on halal food products
author_facet Zuraini M.I,
Muhammad Afiq M.,
Nurzulain Z.,
author_sort Zuraini M.I,
title The influence of cross-generation attitude on halal food products
title_short The influence of cross-generation attitude on halal food products
title_full The influence of cross-generation attitude on halal food products
title_fullStr The influence of cross-generation attitude on halal food products
title_full_unstemmed The influence of cross-generation attitude on halal food products
title_sort influence of cross-generation attitude on halal food products
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2019
url http://journalarticle.ukm.my/14664/1/48_02_06.pdf
http://journalarticle.ukm.my/14664/
http://www.mabjournal.com/index.php?option=com_content&view=article&id=921&catid=59:current-view&Itemid=56
_version_ 1669008495447375872
score 13.211869

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