Public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology
There is a correlation between the concept of public relations with the cultural activities of Jakhu Suku. The relationship is built through the behavior of Jakhu Suku communications in the tradition of giving a title that always emphasises the planning and evaluation stage. This is what lies behind...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
|
| Online Access: | http://journalarticle.ukm.my/13104/1/19092-85435-1-PB.pdf http://journalarticle.ukm.my/13104/ http://ejournal.ukm.my/mjc/issue/view/1086 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!