Cover Image

What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan

The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; ho...

Full description

Saved in:
Bibliographic Details
Main Authors: Toh, Steven Teong-Jin, Tan, Cheng Ling, Yeo, Sook Fern
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:http://journalarticle.ukm.my/10834/1/12155-48615-1-PB.pdf
http://journalarticle.ukm.my/10834/
http://ejournal.ukm.my/pengurusan/issue/view/883
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-ukm.journal.10834
record_format eprints
spelling my-ukm.journal.108342017-10-11T08:06:45Z http://journalarticle.ukm.my/10834/ What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan Toh, Steven Teong-Jin Tan, Cheng Ling Yeo, Sook Fern The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; homestay operation and management; and homestay geist and community co-prosperity. The hypotheses are postulated and tested using a sample of 566respondents that were homestay customers in Taiwan The data used in this study was collected via self-administered questionnaires The study employs the structural equation modeling (SEM) technique to test the validity of the proposed hypotheses via Smart-PLS software. The results show that only four out of five sub-hypotheses are supported. The conclusion of this study provides theoretical implications and practical implications, as well as suggestions for future studies either in Malaysia or Taiwan. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10834/1/12155-48615-1-PB.pdf Toh, Steven Teong-Jin and Tan, Cheng Ling and Yeo, Sook Fern (2016) What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan. Jurnal Pengurusan, 48 . pp. 201-217. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/issue/view/883
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; homestay operation and management; and homestay geist and community co-prosperity. The hypotheses are postulated and tested using a sample of 566respondents that were homestay customers in Taiwan The data used in this study was collected via self-administered questionnaires The study employs the structural equation modeling (SEM) technique to test the validity of the proposed hypotheses via Smart-PLS software. The results show that only four out of five sub-hypotheses are supported. The conclusion of this study provides theoretical implications and practical implications, as well as suggestions for future studies either in Malaysia or Taiwan.
format Article
author Toh, Steven Teong-Jin
Tan, Cheng Ling
Yeo, Sook Fern
spellingShingle Toh, Steven Teong-Jin
Tan, Cheng Ling
Yeo, Sook Fern
What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan
author_facet Toh, Steven Teong-Jin
Tan, Cheng Ling
Yeo, Sook Fern
author_sort Toh, Steven Teong-Jin
title What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan
title_short What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan
title_full What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan
title_fullStr What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan
title_full_unstemmed What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan
title_sort what are the attractiveness aspects that influence customer loyalty to homestays? a study in taiwan
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2016
url http://journalarticle.ukm.my/10834/1/12155-48615-1-PB.pdf
http://journalarticle.ukm.my/10834/
http://ejournal.ukm.my/pengurusan/issue/view/883
_version_ 1643738274690236416
score 13.211869

Similar Items