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Developing a culturally-relevant public relations theory for Indonesia

The article views public relations study and practice from an Indonesian perspective. As an applied communication science, public relations has been dominated by Western perspective. However, the idea of the need to study communication from the Eastern (including Indonesian) perspective has emerged...

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Main Authors: Kriyantono, Rachmat, Mckenna, Bernard
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:http://journalarticle.ukm.my/10530/1/17165-48648-2-PB.pdf
http://journalarticle.ukm.my/10530/
http://ejournal.ukm.my/mjc/issue/view/901
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spelling my-ukm.journal.105302017-07-11T08:18:47Z http://journalarticle.ukm.my/10530/ Developing a culturally-relevant public relations theory for Indonesia Kriyantono, Rachmat Mckenna, Bernard The article views public relations study and practice from an Indonesian perspective. As an applied communication science, public relations has been dominated by Western perspective. However, the idea of the need to study communication from the Eastern (including Indonesian) perspective has emerged recently. Some public relations theories from a Western perspective may need to be applied differently because of the difference of societal systems and philosophical backgrounds. There are Indonesian philosophical beliefs that should underpin public relations in Indonesia. On the other hand, there is no single theory comes from Indonesian perspective due to lack of local wisdoms exploration as a basic to build communication theories relevant with Indonesian contexts. The aim of the article is to stimulate the development of public relations theories by adopting Indonesian local wisdom, Indonesia-West theoretical collaboration, and critical reflection on Western theory. The authors has explored some Indonesian’s proverbs that represent Indonesian local wisdoms to search for similarities and differences between Western and Indonesian perspectives. The authors present a normative Indonesian perspective as a basis for future public relations theory building in Indonesian context. The cultures, traditions, and moral norms of a country can be maintained even though the country may be undergoing rapid transformation towards a more Western economy and lifestyle. Penerbit Universiti Kebangsaan Malaysia 2017 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10530/1/17165-48648-2-PB.pdf Kriyantono, Rachmat and Mckenna, Bernard (2017) Developing a culturally-relevant public relations theory for Indonesia. Jurnal Komunikasi ; Malaysian Journal of Communication, 33 (1). pp. 1-16. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/901
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The article views public relations study and practice from an Indonesian perspective. As an applied communication science, public relations has been dominated by Western perspective. However, the idea of the need to study communication from the Eastern (including Indonesian) perspective has emerged recently. Some public relations theories from a Western perspective may need to be applied differently because of the difference of societal systems and philosophical backgrounds. There are Indonesian philosophical beliefs that should underpin public relations in Indonesia. On the other hand, there is no single theory comes from Indonesian perspective due to lack of local wisdoms exploration as a basic to build communication theories relevant with Indonesian contexts. The aim of the article is to stimulate the development of public relations theories by adopting Indonesian local wisdom, Indonesia-West theoretical collaboration, and critical reflection on Western theory. The authors has explored some Indonesian’s proverbs that represent Indonesian local wisdoms to search for similarities and differences between Western and Indonesian perspectives. The authors present a normative Indonesian perspective as a basis for future public relations theory building in Indonesian context. The cultures, traditions, and moral norms of a country can be maintained even though the country may be undergoing rapid transformation towards a more Western economy and lifestyle.
format Article
author Kriyantono, Rachmat
Mckenna, Bernard
spellingShingle Kriyantono, Rachmat
Mckenna, Bernard
Developing a culturally-relevant public relations theory for Indonesia
author_facet Kriyantono, Rachmat
Mckenna, Bernard
author_sort Kriyantono, Rachmat
title Developing a culturally-relevant public relations theory for Indonesia
title_short Developing a culturally-relevant public relations theory for Indonesia
title_full Developing a culturally-relevant public relations theory for Indonesia
title_fullStr Developing a culturally-relevant public relations theory for Indonesia
title_full_unstemmed Developing a culturally-relevant public relations theory for Indonesia
title_sort developing a culturally-relevant public relations theory for indonesia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2017
url http://journalarticle.ukm.my/10530/1/17165-48648-2-PB.pdf
http://journalarticle.ukm.my/10530/
http://ejournal.ukm.my/mjc/issue/view/901
_version_ 1643738161701978112
score 13.211869

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