Contemporary Malaysian consumer culture and the creative role of experiential space: reinterpreting sale and promotional advertising through installation
Our consumer spaces are filled with extensive ranges of sale promotions of different products in a variety of prices that play a significant role in stimulating our senses. These sale promotions play a prominent role in the consumer’s decision to purchase goods and services. Repetition and similar...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia
2016
|
| Online Access: | http://journalarticle.ukm.my/10316/1/11x.geografia-siupsi-mei16-Fauzi-edam%20%281%29.pdf http://journalarticle.ukm.my/10316/ http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2016&vol=12&issue=6&ver=loc |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|