The Effectiveness of Social Media Influencers and Its Impact Digital Marketing Towards the Buying Behaviors among Generation Z in Malaysia
The increasing number of active social media users has given rise to a new form of digital marketing and claims refer to heightened effects with the presence of social media influencers. This strategy leverages individuals with established online identities and reputations to promote products or...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
INTI International University
2024
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/2114/1/jobss2024_32.pdf http://eprints.intimal.edu.my/2114/2/653 http://eprints.intimal.edu.my/2114/ http://ipublishing.intimal.edu.my/jobss.html |
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