INFLUENCE OF TIKTOK MARKETING ON URBAN YOUTH BRAND LOYALTY IN PENANG, MALAYSIA

Social media trends are part of today’s society where these technologies can reach out globally to the consumers which play vital digital marketing campaign role for the companies to create the tendency of continuing buying from them than other competing companies. Statistics show that there i...

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Bibliographic Details
Main Authors: Lim, Lay Ai, Chee, How Liau
Format: Article
Language:English
Published: INTI International University 2023
Subjects:
Online Access:http://eprints.intimal.edu.my/1867/1/jobss2023_28.pdf
http://eprints.intimal.edu.my/1867/
http://ipublishing.intimal.edu.my/jobss.html
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