INFLUENCE OF TIKTOK MARKETING ON URBAN YOUTH BRAND LOYALTY IN PENANG, MALAYSIA
Social media trends are part of today’s society where these technologies can reach out globally to the consumers which play vital digital marketing campaign role for the companies to create the tendency of continuing buying from them than other competing companies. Statistics show that there i...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2023
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1867/1/jobss2023_28.pdf http://eprints.intimal.edu.my/1867/ http://ipublishing.intimal.edu.my/jobss.html |
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