K-Means Clustering Approach for Intelligent Customer Segmentation Using Customer Purchase Behavior Data
E-commerce system has become more popular and implemented in almost all business areas. E-commerce system is a platform for marketing and promoting the products to customer through online. Customer segmentation is known as a process of dividing the customers into groups which shares similar characte...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Molecular Diversity Preservation International (MDPI)
2022
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1699/ https://www.mdpi.com/2071-1050/14/12/7243# |
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