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Impact of religion affiliation and religiosity on consumer innovativeness; the evidence of Malaysia

Introducing new product to the market is the only way to create sustainable competitive advantage. However, the success of any product/service in market is ultimately depended on consumer acceptance. Innovativeness is one of the individual characteristics that might influence the acceptance of nov...

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Main Author: Mansori, Shaheen
Format: Article
Language:English
Published: IDOSI Publications 2012
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.intimal.edu.my/131/1/14_ft.pdf
http://eprints.intimal.edu.my/131/
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id my-inti-eprints.131
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spelling my-inti-eprints.1312016-04-06T10:12:09Z http://eprints.intimal.edu.my/131/ Impact of religion affiliation and religiosity on consumer innovativeness; the evidence of Malaysia Mansori, Shaheen HD28 Management. Industrial Management Introducing new product to the market is the only way to create sustainable competitive advantage. However, the success of any product/service in market is ultimately depended on consumer acceptance. Innovativeness is one of the individual characteristics that might influence the acceptance of novel product/services. Innovativeness itself also from other side might be affected by several factors such individual’s religion affiliation and the level of commitment to his/her religion. This study tested the effect of religiosity on innovativeness to explore disparities between devote and casual religions’ followers. Moreover, the relationship between religion affiliation and innovativeness was studied. The results showed that religiosity has negative impact on innovativeness. Furthermore, the result indicated that Buddhists have significantly lower innovativeness compared to Muslims, Christians and Hindus in Malaysia. IDOSI Publications 2012 Article PeerReviewed text en http://eprints.intimal.edu.my/131/1/14_ft.pdf Mansori, Shaheen (2012) Impact of religion affiliation and religiosity on consumer innovativeness; the evidence of Malaysia. World Applied Sciences Journal, 7 (3). pp. 301-307. ISSN 1818-4952
institution INTI International University
building INTI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider INTI International University
content_source INTI Institutional Repository
url_provider http://eprints.intimal.edu.my
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mansori, Shaheen
Impact of religion affiliation and religiosity on consumer innovativeness; the evidence of Malaysia
description Introducing new product to the market is the only way to create sustainable competitive advantage. However, the success of any product/service in market is ultimately depended on consumer acceptance. Innovativeness is one of the individual characteristics that might influence the acceptance of novel product/services. Innovativeness itself also from other side might be affected by several factors such individual’s religion affiliation and the level of commitment to his/her religion. This study tested the effect of religiosity on innovativeness to explore disparities between devote and casual religions’ followers. Moreover, the relationship between religion affiliation and innovativeness was studied. The results showed that religiosity has negative impact on innovativeness. Furthermore, the result indicated that Buddhists have significantly lower innovativeness compared to Muslims, Christians and Hindus in Malaysia.
format Article
author Mansori, Shaheen
author_facet Mansori, Shaheen
author_sort Mansori, Shaheen
title Impact of religion affiliation and religiosity on consumer innovativeness; the evidence of Malaysia
title_short Impact of religion affiliation and religiosity on consumer innovativeness; the evidence of Malaysia
title_full Impact of religion affiliation and religiosity on consumer innovativeness; the evidence of Malaysia
title_fullStr Impact of religion affiliation and religiosity on consumer innovativeness; the evidence of Malaysia
title_full_unstemmed Impact of religion affiliation and religiosity on consumer innovativeness; the evidence of Malaysia
title_sort impact of religion affiliation and religiosity on consumer innovativeness; the evidence of malaysia
publisher IDOSI Publications
publishDate 2012
url http://eprints.intimal.edu.my/131/1/14_ft.pdf
http://eprints.intimal.edu.my/131/
_version_ 1644541126850379776
score 13.211869

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