The Demand for Life Insurance in a Developing Country and The Mediating Role of Persuasion
This study examines the demand for life insurance in a rapidly developing economic environment in South East Asia, focusing on Malaysia. The study extends the Elaboration Likelihood Model (ELM) by introducing a mediating variable ‘Persuasion’ in examining the demand for life insurance among policy b...
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| Main Authors: | , , , |
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| Format: | Journal |
| Language: | English |
| Published: |
Centre of Sociological Research
2021
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| Online Access: | http://ur.aeu.edu.my/919/1/The%20demand%20for%20life%20insurance%20in%20a%20developing%20country%20and%20the%20mediating%20role%20of%20persuasion.pdf http://ur.aeu.edu.my/919/ https://www.jois.eu/?713,en_the-demand-for-life-insurance-in-a-developing-country-and-the-mediating-role-of-persuasion |
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