A Qualitative Evaluation of the Current State of Billboard Media Advertising in Malaysia.
Billboards have increasingly become an important element in media plans and advertising campaigns. Despite the increase of attention by advertisers, outdoor media has been “one of the least researched of any mass medium” (Katz, 2014). In Malaysia, the outdoor industry faced challenges from the lack...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2020
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| Online Access: | http://ur.aeu.edu.my/796/1/PhD%20Full%20Thesis%20October%202020%20Wong%20Lee%20Sa.pdf http://ur.aeu.edu.my/796/2/PhD%20Full%20Thesis%20October%202020%20Wong%20Lee%20Sa-1-24.pdf http://ur.aeu.edu.my/796/ https://online.fliphtml5.com/sppgg/clkc/?1602653152900 |
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