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Evaluation of the Activetalk English Proficiency Programme among Franchisors, Parents, Teachers and Student in Selangor, Malaysia

The issue of English language proficiency for children born with different mother tongue has long been a focus of educational research and a recurring debate in public education systems. It is also related to the underpinning theory of learning English as a second language for Malaysian children bec...

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Main Author: Ng, Thiam Huat
Format: Thesis
Language:English
English
Published: 2023
Online Access:http://ur.aeu.edu.my/1270/1/Thesis%20Ng%20Thiam%20Huat.pdf
http://ur.aeu.edu.my/1270/2/Thesis%20Ng%20Thiam%20Huat-1-24.pdf
http://ur.aeu.edu.my/1270/
https://online.fliphtml5.com/sppgg/rqhj/?1736129487033
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spelling my-aeu-eprints.12702025-01-06T03:19:32Z http://ur.aeu.edu.my/1270/ Evaluation of the Activetalk English Proficiency Programme among Franchisors, Parents, Teachers and Student in Selangor, Malaysia Ng, Thiam Huat The issue of English language proficiency for children born with different mother tongue has long been a focus of educational research and a recurring debate in public education systems. It is also related to the underpinning theory of learning English as a second language for Malaysian children because of the country’s historical roots under British colonial rule and its multiracial and multilingual population of Malays, Chinese, Indians and other ethnic East Malaysia communities. Public schooling systems, that is, government schools are not be able to meet the demand requirement of students of various ethnic and different income groups for English language classes due to limited resources and tight schooling-time schedule. Hence, the demand to fulfil need for private tuition or delivery of English language classes fell into the language-franchise operators throughout the country. Specially, the purpose of the study is to examine the way to fill the demand gap to better prepare mother tongue-need children to learn and acquire the English language proficiency through the Selangor Activetalk English in Malaysia, as the pioneering initiative before its subsequent expansion into other Malaysia states. The target population and sample in this qualitative approach are focused on children and adolescence between the ages of 3 to 17 years old. The interview questionnaire and the respondent-participants therefrom provided the finding-results feedback for content analysis, thematic analysis and conclusion synthesis based on responses from the Activetalk EnglishCentre franchiser, its franchisee-license managers, teachers, students and parents from the current total of 7-active Activetalk English Centres throughout the State of Selangor. Overall, the result-outputs suggest that Activetalk English so far is performing well, with a reasonable steady income stream of committed teachers who are satisfied with their remuneration package based on their Activetalk teaching materials, the latter having positive feedback from parents and children who have successfully and competitively engaged in term-end or year-end pubic-speaking contests in public places such as popular and new commercial complexes of Shopping-Malls. The output-outcome suggests that the potential for promoting more subscribers (as parental-children-clients or franchisee-investors) to Activetalk English is yet fully unexplored. In this direction, future plans include a new Activetalk English Centre to be located within the premises of a Subang Jaya international university building to capture the market segmentation in this resident-commercial area in the State of Selangor. 2023 Thesis NonPeerReviewed text en http://ur.aeu.edu.my/1270/1/Thesis%20Ng%20Thiam%20Huat.pdf text en http://ur.aeu.edu.my/1270/2/Thesis%20Ng%20Thiam%20Huat-1-24.pdf Ng, Thiam Huat (2023) Evaluation of the Activetalk English Proficiency Programme among Franchisors, Parents, Teachers and Student in Selangor, Malaysia. Doctoral thesis, Asia e University. https://online.fliphtml5.com/sppgg/rqhj/?1736129487033
institution Asia e University
building AEU Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Asia e University
content_source AEU University Repository
url_provider http://ur.aeu.edu.my/
language English
English
description The issue of English language proficiency for children born with different mother tongue has long been a focus of educational research and a recurring debate in public education systems. It is also related to the underpinning theory of learning English as a second language for Malaysian children because of the country’s historical roots under British colonial rule and its multiracial and multilingual population of Malays, Chinese, Indians and other ethnic East Malaysia communities. Public schooling systems, that is, government schools are not be able to meet the demand requirement of students of various ethnic and different income groups for English language classes due to limited resources and tight schooling-time schedule. Hence, the demand to fulfil need for private tuition or delivery of English language classes fell into the language-franchise operators throughout the country. Specially, the purpose of the study is to examine the way to fill the demand gap to better prepare mother tongue-need children to learn and acquire the English language proficiency through the Selangor Activetalk English in Malaysia, as the pioneering initiative before its subsequent expansion into other Malaysia states. The target population and sample in this qualitative approach are focused on children and adolescence between the ages of 3 to 17 years old. The interview questionnaire and the respondent-participants therefrom provided the finding-results feedback for content analysis, thematic analysis and conclusion synthesis based on responses from the Activetalk EnglishCentre franchiser, its franchisee-license managers, teachers, students and parents from the current total of 7-active Activetalk English Centres throughout the State of Selangor. Overall, the result-outputs suggest that Activetalk English so far is performing well, with a reasonable steady income stream of committed teachers who are satisfied with their remuneration package based on their Activetalk teaching materials, the latter having positive feedback from parents and children who have successfully and competitively engaged in term-end or year-end pubic-speaking contests in public places such as popular and new commercial complexes of Shopping-Malls. The output-outcome suggests that the potential for promoting more subscribers (as parental-children-clients or franchisee-investors) to Activetalk English is yet fully unexplored. In this direction, future plans include a new Activetalk English Centre to be located within the premises of a Subang Jaya international university building to capture the market segmentation in this resident-commercial area in the State of Selangor.
format Thesis
author Ng, Thiam Huat
spellingShingle Ng, Thiam Huat
Evaluation of the Activetalk English Proficiency Programme among Franchisors, Parents, Teachers and Student in Selangor, Malaysia
author_facet Ng, Thiam Huat
author_sort Ng, Thiam Huat
title Evaluation of the Activetalk English Proficiency Programme among Franchisors, Parents, Teachers and Student in Selangor, Malaysia
title_short Evaluation of the Activetalk English Proficiency Programme among Franchisors, Parents, Teachers and Student in Selangor, Malaysia
title_full Evaluation of the Activetalk English Proficiency Programme among Franchisors, Parents, Teachers and Student in Selangor, Malaysia
title_fullStr Evaluation of the Activetalk English Proficiency Programme among Franchisors, Parents, Teachers and Student in Selangor, Malaysia
title_full_unstemmed Evaluation of the Activetalk English Proficiency Programme among Franchisors, Parents, Teachers and Student in Selangor, Malaysia
title_sort evaluation of the activetalk english proficiency programme among franchisors, parents, teachers and student in selangor, malaysia
publishDate 2023
url http://ur.aeu.edu.my/1270/1/Thesis%20Ng%20Thiam%20Huat.pdf
http://ur.aeu.edu.my/1270/2/Thesis%20Ng%20Thiam%20Huat-1-24.pdf
http://ur.aeu.edu.my/1270/
https://online.fliphtml5.com/sppgg/rqhj/?1736129487033
_version_ 1821008214886449152
score 13.239859

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