Perceived Value and Product Performance: A Case Study of Red Palm Oil Production in Malaysia
Palm oil has dominated trade in Malaysia's agricultural sector since 1990. However, consumer lacks awareness of red palm oil product quality and the real value possibly obtained from its consumption. Hence, the aim of this study is to assess the current consumer perceived value of red palm oil...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2023
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| Online Access: | http://ur.aeu.edu.my/1220/1/Shah%20Headan%20Ayoob%20Hussain%20Shah.pdf http://ur.aeu.edu.my/1220/2/Shah%20Headan%20Ayoob%20Hussain%20Shah-1-24.pdf http://ur.aeu.edu.my/1220/ https://online.fliphtml5.com/sppgg/mlvd/?1729826823804 |
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