Cover Image

Perceived Value and Product Performance: A Case Study of Red Palm Oil Production in Malaysia

Palm oil has dominated trade in Malaysia's agricultural sector since 1990. However, consumer lacks awareness of red palm oil product quality and the real value possibly obtained from its consumption. Hence, the aim of this study is to assess the current consumer perceived value of red palm oil...

Full description

Saved in:
Bibliographic Details
Main Author: Shah Headan, Ayoob Hussain Shah
Format: Thesis
Language:English
English
Published: 2023
Online Access:http://ur.aeu.edu.my/1220/1/Shah%20Headan%20Ayoob%20Hussain%20Shah.pdf
http://ur.aeu.edu.my/1220/2/Shah%20Headan%20Ayoob%20Hussain%20Shah-1-24.pdf
http://ur.aeu.edu.my/1220/
https://online.fliphtml5.com/sppgg/mlvd/?1729826823804
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-aeu-eprints.1220
record_format eprints
spelling my-aeu-eprints.12202024-10-25T08:05:11Z http://ur.aeu.edu.my/1220/ Perceived Value and Product Performance: A Case Study of Red Palm Oil Production in Malaysia Shah Headan, Ayoob Hussain Shah Palm oil has dominated trade in Malaysia's agricultural sector since 1990. However, consumer lacks awareness of red palm oil product quality and the real value possibly obtained from its consumption. Hence, the aim of this study is to assess the current consumer perceived value of red palm oil products. In addition, the objective of this study is to conduct a value analysis of red palm oil from the producers’ perspective and identify potential improvements for red palm oil production. This study applies a mixed-method research approach in which consumers’ opinions are assessed using a quantitative method while a qualitative approach is adopted to gain a deeper understanding of industry players' insights on palm oil product performance. Survey questionnaire is used to obtain opinions from palm oil consumers, while semi-structured interviews are conducted to gain deeper insights of red palm oil value analysis from palm oil producers. Descriptive statistics are applied to analyse the quantitative data and thematic analysis is used to obtain the patterns of input from qualitative data. The results found that red palm oil has great potential in the market if the awareness of the product is enhanced through promotion, and the price offered is reasonable. Production cost, consumer expectation of affordable price, sustainability requirements are among the key features of perceived value form the producers’ perspective. Additionally, the imperatives of government support, pro-active promotion and campaigns, and collaboration with strategic partners are proposed. This study contributes to practice by emphasizing the existence of gaps in perceived value of red palm oil among consumers and producers, and proposing the framework of enhancing red palm oil product performance. 2023 Thesis NonPeerReviewed text en http://ur.aeu.edu.my/1220/1/Shah%20Headan%20Ayoob%20Hussain%20Shah.pdf text en http://ur.aeu.edu.my/1220/2/Shah%20Headan%20Ayoob%20Hussain%20Shah-1-24.pdf Shah Headan, Ayoob Hussain Shah (2023) Perceived Value and Product Performance: A Case Study of Red Palm Oil Production in Malaysia. Doctoral thesis, Asia e University. https://online.fliphtml5.com/sppgg/mlvd/?1729826823804
institution Asia e University
building AEU Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Asia e University
content_source AEU University Repository
url_provider http://ur.aeu.edu.my/
language English
English
description Palm oil has dominated trade in Malaysia's agricultural sector since 1990. However, consumer lacks awareness of red palm oil product quality and the real value possibly obtained from its consumption. Hence, the aim of this study is to assess the current consumer perceived value of red palm oil products. In addition, the objective of this study is to conduct a value analysis of red palm oil from the producers’ perspective and identify potential improvements for red palm oil production. This study applies a mixed-method research approach in which consumers’ opinions are assessed using a quantitative method while a qualitative approach is adopted to gain a deeper understanding of industry players' insights on palm oil product performance. Survey questionnaire is used to obtain opinions from palm oil consumers, while semi-structured interviews are conducted to gain deeper insights of red palm oil value analysis from palm oil producers. Descriptive statistics are applied to analyse the quantitative data and thematic analysis is used to obtain the patterns of input from qualitative data. The results found that red palm oil has great potential in the market if the awareness of the product is enhanced through promotion, and the price offered is reasonable. Production cost, consumer expectation of affordable price, sustainability requirements are among the key features of perceived value form the producers’ perspective. Additionally, the imperatives of government support, pro-active promotion and campaigns, and collaboration with strategic partners are proposed. This study contributes to practice by emphasizing the existence of gaps in perceived value of red palm oil among consumers and producers, and proposing the framework of enhancing red palm oil product performance.
format Thesis
author Shah Headan, Ayoob Hussain Shah
spellingShingle Shah Headan, Ayoob Hussain Shah
Perceived Value and Product Performance: A Case Study of Red Palm Oil Production in Malaysia
author_facet Shah Headan, Ayoob Hussain Shah
author_sort Shah Headan, Ayoob Hussain Shah
title Perceived Value and Product Performance: A Case Study of Red Palm Oil Production in Malaysia
title_short Perceived Value and Product Performance: A Case Study of Red Palm Oil Production in Malaysia
title_full Perceived Value and Product Performance: A Case Study of Red Palm Oil Production in Malaysia
title_fullStr Perceived Value and Product Performance: A Case Study of Red Palm Oil Production in Malaysia
title_full_unstemmed Perceived Value and Product Performance: A Case Study of Red Palm Oil Production in Malaysia
title_sort perceived value and product performance: a case study of red palm oil production in malaysia
publishDate 2023
url http://ur.aeu.edu.my/1220/1/Shah%20Headan%20Ayoob%20Hussain%20Shah.pdf
http://ur.aeu.edu.my/1220/2/Shah%20Headan%20Ayoob%20Hussain%20Shah-1-24.pdf
http://ur.aeu.edu.my/1220/
https://online.fliphtml5.com/sppgg/mlvd/?1729826823804
_version_ 1814942697963651072
score 13.211869

Similar Items