Perceived retailer innovativeness and brand equity: mediation of consumer engagement
Perceived retailer innovativeness and brand equity: mediation of consumer engagement by Nor Asiah Omar
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| Main Author: | |
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| Format: | article |
| Language: | English |
| Published: |
Tanjung Malim
2021
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| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=8239 |
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