The determinant factors of successful franchise business in Malaysia
This paper presents the findings of a study in identifying the critical success factors of Bumiputra and non-Bumiputra franchisors in conducting their franchise business in Malaysia.The cross case study approach was used to analyse the data.Thirteen franchisors (six Bumiputra and seven non-Bumiputra...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
World Business Institute, Australia
2011
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/9414/1/A.pdf https://repo.uum.edu.my/id/eprint/9414/ http://www.irbrp.com/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|