Marketing and online advertisement: An overview of legal implication in Malaysia

In the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C).However, the raging use of Internet to market the product and services with advertisem...

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Bibliographic Details
Main Authors: Ayub, Zainal Amin, Mohamed Yusoff, Zuryati, Halim, Fairol
Format: Article
Language:en
Published: Universiti Malaysia Sarawak 2009
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/8767/1/M.pdf
https://repo.uum.edu.my/id/eprint/8767/
http://www.ijbs.unimas.my/
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