Service quality satisfaction of public bus service: A structural equation modeling approach
The relationships between service quality and satisfaction of public bus service were investigated using structural equation modeling.Customers of a campus bus service were chosen to demonstrate the analysis. Service quality was operationalised along three dimensions, namely the bus itself, its dri...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Utara Malaysia
2006
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/4607/1/Ser.pdf https://repo.uum.edu.my/id/eprint/4607/ http://ijms.uum.edu.my/ |
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