Seeking Self Through Fashion: How Self-Determination Drives Luxury Apparel Purchases in Emerging Economies
Luxury brands are gaining popularity in both developed and emerging economies. Recent research has advocated wider use of self-determination theory (SDT) in marketing studies, suggesting that it has high predictive accuracy for understanding consumer motivations. Underpinned by this particular theor...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
UUM Press
2025
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/32512/1/IJMS%2032%2001%202025%20219-239.pdf https://repo.uum.edu.my/id/eprint/32512/ https://e-journal.uum.edu.my/index.php/ijms/ |
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