Exploring the Role of Facebook in Supporting Senior Entrepreneurs

Senior entrepreneurs are increasingly turning to social media platforms, notably Facebook, to promote and grow their businesses. Despite often having limited technical skills, senior entrepreneurs recognize the benefits of using social media as an essential tool for business communication and market...

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Bibliographic Details
Main Authors: Muhamad, Marlina, Abd Razak, Fariza Hanis, Haron, Haryani
Format: Article
Language:en
Published: UUM Press 2025
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/32510/1/IJMS%2032%2001%202025%20201-218.pdf
https://repo.uum.edu.my/id/eprint/32510/
https://e-journal.uum.edu.my/index.php/ijms/
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