Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs

This research explores the effectiveness ofservice marketing strategies among Malay women entrepreneurs and how this service marketing strategy affects business performance. The study employs a qualitative method by interviewing a women entrepreneur and their strategies to compete in the market. How...

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Bibliographic Details

Main Authors:	Md Isa, Filzah, Jaganathan, Mathivannan, Sern, Vincent Yeow Cher, Ahmdon, Muhd Afiq Syazwan, Mohd Nafi, Siti Noratisah
Format:	Article
Language:	en
Published:	ExcelingTech Publishers 2020
Subjects:	HB Economic Theory
Online Access:	https://repo.uum.edu.my/id/eprint/26902/1/IJSM%209%201%202020%201105%201112.pdf https://repo.uum.edu.my/id/eprint/26902/ https://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/4432
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