Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior

This study addresses the issue of rising turnover intention in Pakistan’s aviation industry and provides a theoretical foundation for lowering the turnover intention with the help of consumer citizenship behavior (CCB) and consumer-based brand equity by using the S-O-R theory. The data is collected...

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Bibliographic Details

Main Authors:	Raza, Mohsin, Salleh, Salniza, Tariq, Beenish, Altayyar, Raed Saud, Shaari, Hasnizam
Format:	Article
Language:	en
Published:	Growing Science Ltd. 2020
Subjects:	HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/26819/1/MSL%2010%202020%20279%20286.pdf https://repo.uum.edu.my/id/eprint/26819/ http://doi.org/10.5267/j.msl.2019.9.004
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