Assessing validity and internal consistency of the social media marketing communication measurement scales
Social media platforms are increasingly becoming important channels for disseminating effective and interactive brand-related communications between brand managers and consumers.Previous researchers have categorized social media brand-related contents into Firm-Created Contents (FCC) and User-Genera...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Universiti Kebangsaan Malaysia
2017
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/24288/1/JSSH%203%202017%201%2044.pdf https://repo.uum.edu.my/id/eprint/24288/ http://doi.org/10.1109/ICSITech.2017.8257076 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|