Marketing library services online: Strategies and challenges for academic libraries

The dynamism of the higher education scene in Malaysia continues to have a catalytic effect on the Institutions of Higher Education, both public and private. The competition between and among these institutions is immense. There is an inevitable push by most institutions to reform, to improve and to...

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Bibliographic Details
Main Author: Agha, Syed Salim
Format: Conference or Workshop Item
Language:en
Published: 2004
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/2310/1/syed_salim-pwork.pdf
https://repo.uum.edu.my/id/eprint/2310/
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