The relationship of attitude, subjective norms, trust and intention to use halal cosmetic products at public institutions of higher learning in Malaysia

Background: Halal branding is not a new issue in the halal market.Even though it still in the early stages for some products, it is well known that branding has a good.Besides that, the application of brand theory unnecessarily restrict to the term of halal and the interpretation of its meaning and...

Full description

Bibliographic Details

Main Authors:	Romle, Abd Rahim, Mohd Udin, Mashitah, Abu Seman, Nurul Hamimah, Ismail Bakri, Ilman Nabil, Nordin, M Shahadat Ali, Mohd Zaya, Ummi Hidayah
Format:	Article
Language:	en
Published:	ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher) 2016
Subjects:	HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/22493/1/IJAG%202%202%202016%2039-44.pdf https://repo.uum.edu.my/id/eprint/22493/ http://www.iwnest.com/old/IJAG/2016/April/39-44.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!