Individual factors that predict customer-orientation behaviour of Malaysian life insurance agents
The topic of customer-orientation has increasingly attracted interest in both academic marketing research and practice.One major factor which has been increasingly discussed as an important driver of a salespeople’s customerorientation is individual factor.In this study we examine the influence of t...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Universiti Kebangsaan Malaysia
2005
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20743/1/JP%2024%202005%20125%20149.pdf https://repo.uum.edu.my/id/eprint/20743/ http://ejournals.ukm.my/pengurusan/article/view/1458 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|