Product innovation & customer satisfaction in Fairy Hot Bread & Cake House Branch Changlon

The main purpose of this study was to investigate variables that influence the innovation and customer satisfaction at Fairy Hot Bread & Cake House in Changloon, Kedah.Besides that, this study also was conducted to identify the factors that influence the buying decision of the customers and to...

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Bibliographic Details

Main Authors:	Mohd Alwi, Muhammad Shahizdan, Sawal, Syaidah Syahirah, Rosman, Nur Amirah, Ramli, Nor Hafizah, Murad, Siti Zuhaira, Ibrahim, Jafni Azhan
Format:	Conference or Workshop Item
Language:	en
Published:	2015
Subjects:	HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/19368/1/STMLGgoReen%202015%20821_829.pdf https://repo.uum.edu.my/id/eprint/19368/ https://issuu.com/fadhilahmatyamin/docs/stmlgogreenabstractbook
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