A novel peer-to-peer personalized advertising framework using ad hoc wireless communication
The proliferation of mobile devices and pervasiveness of wireless technology have provided a new environment for mobile commerce (M-Commerce).In this environment, mobile advertising will be playing an important role in mobile commerce marketing. Generally, mobile advertising can be defined as advert...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2005
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/14632/1/24.pdf https://repo.uum.edu.my/id/eprint/14632/ http://www.icoec.my/index.php/proceedings/8-icoec-2005-proceedings |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|