Analysis of a Malaysian edition of foreign magazines in portraying women's issues
In the last 20 years there has been an influx of women magazines in the market and its fast becoming a popular media that is widely read by women of all ages.Most magazines have a specific target audience, often a particular age and gender group attached to a hobby, interest or lifestyle. Magazines...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
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Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
2014
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| Online Access: | https://repo.uum.edu.my/id/eprint/12969/1/3_IPBJ_.pdf https://repo.uum.edu.my/id/eprint/12969/ http://www.oyagsb.uum.edu.my/images/ipbj/IPBJ_Vol._6_1/3_IPBJ_vol_6_1_2014-49-67.pdf |
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