Efficacy of UTAUT model in continuation of usage of broadband in the rural areas of Northern region of Malaysia

Admittedly, the internet users in the remote and rural areas are less in embracing broadband usage due to the technology and economic factors leading them in continuously using low-speed dial up access in lieu of demanding for higher services.There is no exception in the rural areas of northern regi...

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Bibliographic Details
Main Authors: Muraina, Ishola Dada, Sheik Osman, Wan Rozaini, Ahmad, Azizah
Format: Conference or Workshop Item
Language:en
Published: 2013
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/10760/1/Ish.pdf
https://repo.uum.edu.my/id/eprint/10760/
http://www.rictd.uum.edu.my/
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