Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan
Customer loyalty is a determinant on the survival of a business, mainly through its ability to assist businesses in reducing marketing costs, in facing competitions, and in increasing profits. Based on the Media Richness Theory and Commitment-Trust Theory, this research sets out to identify the infl...
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| Format: | Thesis |
| Language: | en en en |
| Published: |
2018
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| Online Access: | https://etd.uum.edu.my/7462/1/Depositpermission_s900548.pdf https://etd.uum.edu.my/7462/2/s900548_01.pdf https://etd.uum.edu.my/7462/3/s900548_02.pdf https://etd.uum.edu.my/7462/ http://sierra.uum.edu.my/record=b1697830~S1 |
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