Chinese tourists’ intention to visit Malaysia in the post-pandemic era: a mixed method approach
In the post-pandemic era, the global tourism industry faced both challenges and opportunities. This study investigates Chinese tourists’ intentions to visit Malaysia, a country that experienced a significant decline in Chinese arrivals due to COVID-19. Although Malaysia had historically strong touri...
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| Main Author: | |
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| Format: | Thesis |
| Language: | en en en |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/12044/1/Depositpermission-not%20allow_s905272.pdf https://etd.uum.edu.my/12044/2/s905272_01.pdf https://etd.uum.edu.my/12044/3/s905272_02.pdf https://etd.uum.edu.my/12044/ |
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