Study on the selection criteria for choosing domestic package tours in Malaysia
This study was designed to identify important selection factors for domestic package tours in Malaysia. A total of 21 selection criteria were identified in this study, which is applied from a similar but outbound research in Hong Kong done by Chak-Keung Simon Wong and Wai Yan, 2003. From the study,...
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| Format: | Thesis |
| Language: | en |
| Published: |
2007
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| Online Access: | http://eprints.utm.my/7291/1/DayangSandrawatiAbangJosmaniMFAB2007.pdf http://eprints.utm.my/7291/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:151 |
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