The relationship between green purchase and purchase intention among generation z in Malaysia
Green products are specifically crafted to safeguard or enhance the environment through actions such as conserving energy and resources, as well as minimizing or eliminating the generation of toxic waste, pollution, and the utilization of harmful substances. In Malaysia, major companies have launche...
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| Format: | Conference or Workshop Item |
| Language: | en |
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2024
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| Online Access: | http://eprints.uthm.edu.my/12179/1/P16959_94a2adbf2711d11b9e68c8a5f597be5d.pdf%2012.pdf http://eprints.uthm.edu.my/12179/ https://doi.org/10.30880/rmtb.2024.05.01.053 |
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| _version_ | 1833419727674802176 |
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| author | Yiaw, Xin Yue Mohd Nor, Norasmiha |
| author_facet | Yiaw, Xin Yue Mohd Nor, Norasmiha |
| author_sort | Yiaw, Xin Yue |
| building | UTHM Library |
| collection | Institutional Repository |
| content_provider | Universiti Tun Hussein Onn Malaysia |
| content_source | UTHM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Green products are specifically crafted to safeguard or enhance the environment through actions such as conserving energy and resources, as well as minimizing or eliminating the generation of toxic waste, pollution, and the utilization of harmful substances. In Malaysia, major companies have launched their green programs to demonstrate their commitment to environmental sustainability. The individual consuming ability has substantially increased as the economy and industrial development have grown rapidly, leading to greater damage to the environment. There is still a knowledge gap between environmental concerns and Malaysians. The majority of educated young consumers still have a lack of understanding of green products. Therefore, the objective of this study is to identify the level of green purchase intention and to investigate the relationship between environmental knowledge, environmental concern, and perceived consumer effectiveness on green purchase intention among Generation Z in Malaysia. This study adopts quantitative research, and the data was collected using a non-probability sampling approach. A sample of 350 respondents was used to answer the questionnaire and all the data were analyzed through SPSS software. The researcher adopted descriptive analysis and inferential analysis in the process of data analysis. The outcome indicated that most factors attained a moderate mean score based on the central tendency level. The results of the correlation analysis showed that all the independent variables were positively correlated with green purchase intention. The research findings conclude that environmental concern had the strongest relationship with green purchase intention among the three factors |
| format | Conference or Workshop Item |
| id | my.uthm.eprints-12179 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | en |
| publishDate | 2024 |
| record_format | eprints |
| spelling | my.uthm.eprints-121792025-04-15T07:10:41Z http://eprints.uthm.edu.my/12179/ The relationship between green purchase and purchase intention among generation z in Malaysia Yiaw, Xin Yue Mohd Nor, Norasmiha HQ The family. Marriage. Woman Green products are specifically crafted to safeguard or enhance the environment through actions such as conserving energy and resources, as well as minimizing or eliminating the generation of toxic waste, pollution, and the utilization of harmful substances. In Malaysia, major companies have launched their green programs to demonstrate their commitment to environmental sustainability. The individual consuming ability has substantially increased as the economy and industrial development have grown rapidly, leading to greater damage to the environment. There is still a knowledge gap between environmental concerns and Malaysians. The majority of educated young consumers still have a lack of understanding of green products. Therefore, the objective of this study is to identify the level of green purchase intention and to investigate the relationship between environmental knowledge, environmental concern, and perceived consumer effectiveness on green purchase intention among Generation Z in Malaysia. This study adopts quantitative research, and the data was collected using a non-probability sampling approach. A sample of 350 respondents was used to answer the questionnaire and all the data were analyzed through SPSS software. The researcher adopted descriptive analysis and inferential analysis in the process of data analysis. The outcome indicated that most factors attained a moderate mean score based on the central tendency level. The results of the correlation analysis showed that all the independent variables were positively correlated with green purchase intention. The research findings conclude that environmental concern had the strongest relationship with green purchase intention among the three factors 2024-06-30 Conference or Workshop Item PeerReviewed text en http://eprints.uthm.edu.my/12179/1/P16959_94a2adbf2711d11b9e68c8a5f597be5d.pdf%2012.pdf Yiaw, Xin Yue and Mohd Nor, Norasmiha (2024) The relationship between green purchase and purchase intention among generation z in Malaysia. In: RESEARCH IN MANAGEMENT OF TECHNOLOGY AND BUSINESS. https://doi.org/10.30880/rmtb.2024.05.01.053 |
| spellingShingle | HQ The family. Marriage. Woman Yiaw, Xin Yue Mohd Nor, Norasmiha The relationship between green purchase and purchase intention among generation z in Malaysia |
| title | The relationship between green purchase and purchase intention among generation z in Malaysia |
| title_full | The relationship between green purchase and purchase intention among generation z in Malaysia |
| title_fullStr | The relationship between green purchase and purchase intention among generation z in Malaysia |
| title_full_unstemmed | The relationship between green purchase and purchase intention among generation z in Malaysia |
| title_short | The relationship between green purchase and purchase intention among generation z in Malaysia |
| title_sort | relationship between green purchase and purchase intention among generation z in malaysia |
| topic | HQ The family. Marriage. Woman |
| url | http://eprints.uthm.edu.my/12179/1/P16959_94a2adbf2711d11b9e68c8a5f597be5d.pdf%2012.pdf http://eprints.uthm.edu.my/12179/ https://doi.org/10.30880/rmtb.2024.05.01.053 |
| url_provider | http://eprints.uthm.edu.my/ |