The relationship between green purchase and purchase intention among generation z in Malaysia
Green products are specifically crafted to safeguard or enhance the environment through actions such as conserving energy and resources, as well as minimizing or eliminating the generation of toxic waste, pollution, and the utilization of harmful substances. In Malaysia, major companies have launche...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/12179/1/P16959_94a2adbf2711d11b9e68c8a5f597be5d.pdf%2012.pdf http://eprints.uthm.edu.my/12179/ https://doi.org/10.30880/rmtb.2024.05.01.053 |
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