Cognitive and affective evaluation in forming unique destination image among tourists visiting Malacca
Since Melaka is positioned as Historical City inaugurated by UNESCO in 2008, the study suggests unique image as a new component of image associations. A number of overseas tourists were selected as samples . Results showed that unique image was significantly constructed and affected by cognitive and...
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| Main Authors: | , |
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| Format: | Book |
| Language: | en |
| Published: |
Kogan Page
2011
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/4684/1/GBC_2011_Oxford_Conference_proceedings.pdf http://eprints.utem.edu.my/id/eprint/4684/ http://www.ambrandsig.org/images/GBC_2011_Oxford_Conference_proceedings.pdf |
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